A bit over a year ago, I started a little Facebook store that only sold circle lenses. It was a tough start. I was acting as the middle man in the trade. People were suppose to pre-order their contacts through me and then I would buy from a distributor at a drop-ship price. For the buyer, it was a bargain; for me, it was $5 profit per customer. But, I had entered the business at a bad time. A few months prior my entry into the contacts business, a crackdown came to all sellers of circle lenses. A Chinese manufacturer had created a cheap and fake version of circle lenses that deprived the eyes of oxygen. Ebay was selling thousands of these fake copies. Many people were bought into this scam and had to pay thousands of dollars for an eye surgeon. Then, after these contacts went mainstream in the U.S, the media painted circle lenses (and their sellers) in a bad light.
I came to realize that without a strong friend base online, I wouldn't have any customers. I had to find a way to advertise. So I made banners and became active in many forums. In 2 weeks only acquired five customers. I need 25-50 customers to fill out the order with the distributers. I had already promised my customers a 4 week waiting period before they would get their contacts. At that rate I would have to make refunds and lose all the money I had invested into my little shop. I would also lose the trust of the customers. I had to do something fast.
I turn my trust over to a SEO company. I learned the hard way that Internet Marketing was not as easy as it seemed. Compare to TV broadcasting, Internet Marketing has a bigger audience, but, there are many scams on the internet and without the proper PR representing you, there will be not much success in your business venture.
In the end, I had to give up on the store, to focus on more important things. The store however was successful for 3 months. Its sad to see more American circle lenses store, came crumbling down as well.
I am participating in a blogger campaign by Bucks2Blog for an seo company
and was compensated. However, the views and opinions are my own.